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My friends

“…why do you process the wood with such fine sandpaper, lubricate it with special oils; pass the varnish… You are putting in a lot of effort,” he says.



When I apply the varnish, the thing I touch is not wood but varnish…



To understand you need to touch the essence. Effort and patience to touch the essence.



They invite you to show courtesy and ask for your opinion on the Digital Transformation Programs that have been made at great cost.



I always wonder how I can express it with the same kindness.



Whether they manage to reduce costs, reduce operating times from months to hours, or partially increase profitability…



I can say, “It would be more appropriate to call it a business development program in which digital tools and technology are used instead of the concept of transformation”.



Previously, business development activities were also presented as Strategy. Now unfortunately it is called Digital Transformation…



If we can comprehend how the meaning turns into meaninglessness, it will be possible to feel the real transformation more clearly.



Make-up does not change the essence, it must always be cleaned.





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